Steve & Melissa Fultz
Operators, not coaches.
We teach what we’ve lived.
We spent 25 years between us in big corporate environments: Fortune 10 enterprise sales, a role that contributed to more than $1.5 billion in revenue, the rooms where the systems get built. Then we brought all of it home to run the family businesses we own today.
The partnership
Two complementary sets of authority.
Steve · Vision & Direction
Vision, direction, and the porch conversation.
Steve is the WHY and the cheerleading half of the partnership. Forty years of operating, a PhD in counseling psychology, and 25 years in pastoral ministry before becoming a full-time operator. He sets the strategic direction, takes the customer calls that need an owner on the line, and carries the public-facing role. He spent 40 years being the hero in his own business. The work he teaches is the work he had to do to stop.
- Co-founder, The Fultz Group and the Fultz Factor newsletter
- Co-author, The Owner Shift and Family Business Facelift
- Grew the family business from $6 million to more than $10 million
- PhD in Counseling Psychology, Certified Profit Coach
Melissa · Systems & Execution
Systems, execution, and the dashboard.
Melissa is the HOW. She built the rails. Eighteen years at Omnicell, McKesson, and Aesynt building cross-functional alignment programs, where her most recent role contributed to more than $1.5 billion in revenue, and a key account program that became the subject of a 2019 Gartner white paper. She took the big-corporate playbook and applied it at family-business scale, keeping the books current and standing up the dashboards for sales, marketing, service, and finance.
- Co-founder & Chief Growth Officer, The Fultz Group
- International best-selling author of The Art of Alignment
- “Consultant of the Year” in a Fortune 10 company
- Co-author, The Owner Shift and Family Business Facelift
How we work together
Owners get vision and operation, encouragement and accountability, the porch conversation and the dashboard.
Most owners only ever get half of that. We’ve learned the hard way that half doesn’t hold. That dynamic, both halves in the room, is part of the offer.
The proof
We run the businesses we talk about.
We don’t make recommendations from outside. The playbook we teach is the one we ran on ourselves, in companies whose teams call us by our first names.
Off the clock
Knoxville, East Tennessee.
Home is the foothills of the Smoky Mountains, where the family businesses have been part of the community for three generations.
Start here
Want to talk it through?
Tell us where the business is stuck. A first conversation is a diagnosis, not a pitch.
We don’t take clients we can’t help.